Relationship Strategy

Prof Rajagopal

Chapter Chapter 4 in Agile Marketing Strategies, 2022, pp 87-117 from Springer

Abstract: Abstract Relationship in businesses is widely aimed at understanding stakeholdersstakeholder, customers, and human capital in the business ecosystem. Functionally, firms invest in building customer relations to acquire new customers and retain the existing ones by providing services, creating values, and lowering the rate of customer defection. Effective customer relations are essential for establishing effective communication channels and managing customer-centriccustomer-centric information to facilitate better marketing results in the companies.

Date: 2022
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DOI: 10.1007/978-3-031-04212-6_4

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