Agile Marketing Strategies

Prof Rajagopal

in Springer Books from Springer

Date: 2022
ISBN: 978-3-031-04212-6
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Ch Chapter 1 Introduction

Prof Rajagopal

Ch Chapter 2 Consumer Dynamics

Prof Rajagopal

Ch Chapter 3 Social Media and Markets

Prof Rajagopal

Ch Chapter 4 Relationship Strategy

Prof Rajagopal

Ch Chapter 5 Neurobehavioral Perspectives

Prof Rajagopal

Ch Chapter 6 Rethinking Marketing

Prof Rajagopal

Ch Chapter 7 The Agile Mind-Set

Prof Rajagopal

Ch Chapter 8 Epilogue: The Extent of Agility

Prof Rajagopal

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-031-04212-6

Ordering information: This item can be ordered from
http://www.springer.com/9783031042126

DOI: 10.1007/978-3-031-04212-6

Access Statistics for this book

More books in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().