Introduction

Prof Rajagopal

Chapter Chapter 1 in Agile Marketing Strategies, 2022, pp 1-21 from Springer

Abstract: Abstract The trends in business modeling have been shifting rapidly since the mid-twentieth century from supply-led (manufacture oriented) to demand-driven (customer-centric) to crowd-based business modeling. Such change has been a global phenomenon, which has seeded the concept of agile modeling in doing business in competitive marketplace. Companies face various organizational and operational challenges while transitioning to the agile business model.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-04212-6_1

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DOI: 10.1007/978-3-031-04212-6_1

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