Shifts in Marketing Communication

Prof Rajagopal

Chapter 1 in Managing Social Media and Consumerism, 2013, pp 3-23 from Palgrave Macmillan

Abstract: Abstract Communication is the process whereby a concept is shared between two living things. It can occur as a gesture, sound, or a visual in Lhe form of pictures or print. Some of the first forms of visual communication came in the form of pictographs. People conveyed stories, histories, or instructions through a scries of illustrations, usually drawn on the walls of caves. The second stage of written communication appeared as crude alphabets, which were used to create a written language. Mobility of communication also occurred at this time, with writing being found on clay, wax, and tree bark. The next leap was the printing press during the fifteenth century, followed by the tremendous technological advancement of using air waves and electronic signals such as radio and telephone.

Keywords: Social Medium; Voice Over Internet Protocol; Marketing Communication; Market Player; Corporate Brand (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-28192-0_1

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DOI: 10.1057/9781137281920_1

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