Managing Social Media and Consumerism

Prof Rajagopal

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2013
ISBN: 978-1-137-28192-0
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Chapters in this book:

Ch 1 Shifts in Marketing Communication

Prof Rajagopal

Ch 2 Market Communication and Grapevine

Prof Rajagopal

Ch 3 Strategic Planning with Social Media

Prof Rajagopal

Ch 4 Social Marketing

Prof Rajagopal

Ch 5 Digital Communities

Prof Rajagopal

Ch 6 Social Media and Consumer Insight

Prof Rajagopal

Ch 7 Social Media Metrics

Prof Rajagopal

Ch 8 Technology and Media Effectiveness

Prof Rajagopal

Ch 9 The Human Factors

Prof Rajagopal

Ch 10 Communication Conflicts

Prof Rajagopal

Ch 11 Globalization and Consumer Behavior

Prof Rajagopal

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-28192-0

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DOI: 10.1057/9781137281920

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