Consumer Marketplace

Prof Rajagopal

Chapter 10 in Architecting Enterprise, 2014, pp 250-271 from Palgrave Macmillan

Abstract: Abstract The overall success of broader innovation and technology in the marketplace is determined not just by industry-wide growth in technology adaptation, but also by the development of rich standards that allow for the highly innovative bundling of consumer-oriented products and services. More importantly firms will be differentiated by their ability to employ a powerful innovation interface that comprehensively supports and extends a customer-controlled innovation process in a firm. Building from the concepts of the intelligence quotient and emotional intelligence, the author postulates that effective technology application leading to consumer-centric innovations today requires high levels of cultural integration and intelligence. The chapter discusses the fundamentals of convergence of innovation and technology use with consumer perceptions and conflicts, and delineates concepts on management challenges, including decision-making, negotiations and conflict resolution, and leadership and motivation. This chapter also addresses the determinants of consumer orientation, developing customercentric marketing strategies, value-seeking consumers, customer life-time value, acquiring and retaining customers, behavioral agility, and relational values.

Keywords: Customer Satisfaction; Emotional Intelligence; Market Orientation; Customer Loyalty; Customer Relationship (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-36678-8_10

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DOI: 10.1057/9781137366788_10

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