Competitive Branding Strategies

Prof Rajagopal

in Springer Books from Springer

Date: 2019
ISBN: 978-3-030-24933-5
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Chapters in this book:

Ch Chapter 1 Managing Brands in Competitive Marketplaces

Prof Rajagopal

Ch Chapter 2 Branding Decisions

Prof Rajagopal

Ch Chapter 3 Brand Positioning and Value Creation

Prof Rajagopal

Ch Chapter 4 Branding Strategy

Prof Rajagopal

Ch Chapter 5 Brand Portfolio Management

Prof Rajagopal

Ch Chapter 6 New Trends in Brand Management

Prof Rajagopal

Ch Chapter 7 Branding in Emerging Markets

Prof Rajagopal

Ch Chapter 8 Brand-Market Risks

Prof Rajagopal

Ch Chapter 9 Brand Audit

Prof Rajagopal

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-030-24933-5

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DOI: 10.1007/978-3-030-24933-5

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