International Pricing Strategies

Rajagopal () and Vladimir Zlatev ()
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Rajagopal: EGADE Business School
Vladimir Zlatev: Boston University

Chapter Chapter 8 in Decisions in International Trade and Logistics, 2025, pp 205-233 from Springer

Abstract: Abstract Pricing is a complex function in marketing but has become manageable for the firms with the growing new tools and techniques in the marketplace. Most firms use pricing as a demand detonator for a product, but few of them realize how it affects the consumption of a product. This chapter presents a methodical approach to strategic pricing analytics based on a set of best practices in reference to maximizing profit. The discussion guides readers in identifying and exploiting pricing opportunities in various business contexts and developing appropriate strategies. In addition, the chapter discusses life cycle approach in pricing, common pricing strategies, and pricing dynamics in competitive marketplace. Trade negotiation is a critical skill needed for effective international trade and logistics management.

Keywords: External factors; Pricing strategies; Pricing taxonomy; Pricing frame; Product pricing; Cost-plus pricing; Differential pricing; Market approach; Premium pricing; Psychological pricing (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-83375-5_8

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DOI: 10.1007/978-3-031-83375-5_8

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