Street Markets Influencing Consumer Behavior in Urban Habitat

Prof Rajagopal

No 2009-03-MKT, Marketing Working Papers from Tecnológico de Monterrey, Campus Ciudad de México

Abstract: This study explores the influence of street markets in urban geo-demographic settings and analyzes vending patterns with ethnic values enhancing the consumer satisfaction. Interrelationship among urban dwellers, marketplace ambiance, and conventional shopping wisdom of customers and interactive customer relations are also addressed in the study based on empirical survey. Research on street markets is very limited though some studies are available on street vendors with focus on spatial planning, political interventions, and legal rights. This study on street markets contributes significantly to the existing literature in reference to shopping behavior and perceptional values of urban consumers..

Keywords: Street markets; consumer behavior; ethnic markets; sales differentiation; market attractiveness; consumer satisfaction (search for similar items in EconPapers)
JEL-codes: M31 O18 R12 (search for similar items in EconPapers)
Date: 2009-08
New Economics Papers: this item is included in nep-mkt and nep-ure
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Persistent link: https://EconPapers.repec.org/RePEc:ega:wpaper:200903

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