Understanding Market Competition

Prof Rajagopal

Chapter 2 in Darwinian Fitness in the Global Marketplace, 2012, pp 34-65 from Palgrave Macmillan

Abstract: Abstract Competition may be characterised as striving together to win the race, not to destroy the other competitors, from the point of view of the supporters of globalisation. Local market competition is targeted towards the customers, and the competitors strive to win the customer, temporarily or permanently. However, in the business-to-business process, the competition may turn more tactical and strategic in order to outperform rivals firms. In this way competition can be seen as a regulated struggle. There are rules of economic competition and they do not generally include the destruction of competitors. The technology of marketing research is devoted to the difficult tasks of discovering customer needs, and the sub-disciplines of consumer and organisational buying behaviour attempt to provide theoretical bases for the results. In this process the emphasis is on determination to win customers where competitors turn tactical towards brand or product positioning. The discussion in this chapter is woven around the above arguments and shares academic insights on learning market competition, competitive strategy, technology and competitive advantage, defensive growth process of firms, and process of strategy implementation in the competitive marketplace.

Keywords: Global Marketplace; Perfect Competition; Competitive Intelligence; Competitive Marketplace; Darwinian Fitness (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-26833-4_2

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DOI: 10.1057/9781137268334_2

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