Darwinism in the Marketplace

Prof Rajagopal

Chapter 6 in The Butterfly Effect in Competitive Markets, 2015, pp 144-166 from Palgrave Macmillan

Abstract: Abstract Customers have proven to be a precious source of new solutions in various product categories and, by becoming directly involved in the innovation process, they can help companies better anticipate market changes. Darwinism in business is a concept derived from the Darwinian ideology of biological evolution. Many successful global companies have set the example of their evolution in the market over a long period by sustaining in various conflicting situations. This chapter discusses the survival of the fittest and struggle for existence axioms of Darwinism in reference to companies operating in varied market taxonomies. The chapter especially refers to notions of struggle for existence being used to justify various business policies, which make no distinction between those companies that are able to support themselves and those unable to cordon their growth in business against competition. This chapter addresses the competition matrix with two-dimensional focuses in reference to the shifts in marketing-mix elements, and the causes and effects of firms on consumer values in general. The discussions are woven around market complexities emerging out of the diffusion and adoption of technology.

Keywords: Competitive Market; Purchase Intention; Brand Equity; Brand Personality; Global Marketplace (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-43497-5_6

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DOI: 10.1057/9781137434975_6

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