Challenges Ahead

Prof Rajagopal

Chapter 9 in Darwinian Fitness in the Global Marketplace, 2012, pp 253-263 from Palgrave Macmillan

Abstract: Abstract In this chapter, the author lays arguments on the challenges that emerging companies might be concerned with in the future. Global enterprises are increasingly concerned about the effects of international expansion on their corporate culture. The multinational companies nurture a set of enterprise-wide mindsets which can maintain a unity of purpose while at the same time successfully adopt practices to diverse local economic and cultural conditions. Author also argues that in future the growth in technology would lead to easy access of technology to the firms at a lower cost. Such situation would trigger complexities in the marketplace due to explosion of competition as firms could acquire technology at relatively low cost and augment their productivity.

Keywords: Market Orientation; Customer Relationship; Corporate Culture; Shopping Mall; Trade Diversion (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-26833-4_9

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DOI: 10.1057/9781137268334_9

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