Introduction

Jed Hallam

A chapter in The Social Media Manifesto, 2013, pp 1-6 from Palgrave Macmillan

Abstract: Abstract The premise of this book is simple: it should provide a brief introduction into the changes that have taken place in business over the previous 15 years, it should outline why “social media” is not about technology but human insight, and finally, it should clearly illustrate how you can use this insight to develop an innovative and competitive business. The way in which I have pieced this book together makes it part short essays and part pragmatic guide to using this changing landscape as an opportunity to turn your business into a social business.

Keywords: Unpredictable Behavior; Competitive Business; Short Essay; Social Business; Unknown Unknown (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-27142-6_1

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DOI: 10.1057/9781137271426_1

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