The Social Media Manifesto

Jed Hallam

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2013
ISBN: 978-1-137-27142-6
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Chapters in this book:

Introduction

Jed Hallam

The Death of “Brand”

Jed Hallam

Embracing Convergence

Jed Hallam

Embracing Complexity

Jed Hallam

The Role of Data

Jed Hallam

An Introduction to Social Business

Jed Hallam

Leadership

Jed Hallam

Marketing and Advertising

Jed Hallam

Public Relations

Jed Hallam

Sales

Jed Hallam

Research and Development

Jed Hallam

Human Resources

Jed Hallam

Customer Service

Jed Hallam

Leadership (Redux)

Jed Hallam

Conclusion

Jed Hallam

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-27142-6

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http://www.palgrave.com/9781137271426

DOI: 10.1057/9781137271426

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