The Death of “Brand”

Jed Hallam

Chapter Chapter 1 in The Social Media Manifesto, 2013, pp 7-15 from Palgrave Macmillan

Abstract: Abstract Michael Wolff and Wally Olins pioneered the concept of branding, setting up Wolff Olins in Camden in the 1960s and since then they have continued to push the boundaries beyond packaging and design and into new spaces—including digital spaces. In 2011 Wolff worked with Intel to produce a piece of content for Intel’s Visual Life project. The video is fi lled with great sound bites from Wolff, who talks mainly about design, aesthetics and the concept of brand, but one of the standout comments from the video is:

Keywords: Digital Space; Customer Complaint; Customer Issue; Search Engine Result; Single Brand (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-27142-6_2

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DOI: 10.1057/9781137271426_2

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