Sales

Jed Hallam

Chapter Chapter 9 in The Social Media Manifesto, 2013, pp 99-109 from Palgrave Macmillan

Abstract: Abstract There are, frankly, too many bad examples of businesses trying to use social technology to sell products directly to consumers. From small businesses looking to make a quick buck and an easy sale, to massive businesses with an old-school and hard-sell sales team— most social platforms now have their fare share of the Internet’s equivalent of the door-to-door salesman. However, in keeping with convergence, these sales people are bad sales people offline as well as online, and those that are the opposite can sell incredibly well by building trust and influence within relevant communities.

Keywords: Social Technology; Sales Force; Sales Promotion; Sales Department; Social Platform (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-27142-6_10

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DOI: 10.1057/9781137271426_10

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