Embracing Convergence

Jed Hallam

Chapter Chapter 2 in The Social Media Manifesto, 2013, pp 16-21 from Palgrave Macmillan

Abstract: Abstract Technology has broken down the invisible constructs that we have spent centuries building—the “walls” of our business no longer exist, and the people within the business, our employees, are also our consumers, and other businesses consumers, and they are talking to each other. Right now. Sharing information, insights and opinions through social platforms. The “network” is the population.

Keywords: Social Medium; Social Technology; Social Graph; Marketing Agency; Social Platform (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-27142-6_3

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DOI: 10.1057/9781137271426_3

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