Public Relations

Jed Hallam

Chapter Chapter 8 in The Social Media Manifesto, 2013, pp 82-98 from Palgrave Macmillan

Abstract: Abstract Public relations departments and agencies were, arguably, the first business department to really “get” social media—with early work from the likes of Edelman and Marriott Hotels taking place in 2004/2005. One of the reasons I think this happened is that public relations practitioners focus on two things;

Keywords: Corporate Social Responsibility; Public Relation; Corporate Social Responsibility Activity; Social Technology; Reputation Management (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-27142-6_9

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DOI: 10.1057/9781137271426_9

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