The Social Media Manifesto

Hallam, Jed

The Social Media Manifesto

Jed Hallam

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2013
ISBN: 978-1-137-27142-6
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Chapters in this book:

Introduction: Jed Hallam
The Death of “Brand”: Jed Hallam
Embracing Convergence: Jed Hallam
Embracing Complexity: Jed Hallam
The Role of Data: Jed Hallam
An Introduction to Social Business: Jed Hallam
Leadership: Jed Hallam
Marketing and Advertising: Jed Hallam
Public Relations: Jed Hallam
Sales: Jed Hallam
Research and Development: Jed Hallam
Human Resources: Jed Hallam
Customer Service: Jed Hallam
Leadership (Redux): Jed Hallam
Conclusion: Jed Hallam

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-27142-6

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DOI: 10.1057/9781137271426

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