Music as Identity

Daniel M. Jackson

Chapter 3 in Hit Brands, 2013, pp 31-41 from Palgrave Macmillan

Abstract: Abstract THROUGHOUT THE HISTORY OF HUMANITY, people have been using music to identify ideas and beliefs, tribes, teams and nations. Music is a natural phenomenon; a unifying love and language with deeper and more emotional meaning than any other, so it must come as no surprise that whenever and wherever a brand seeks to identify itself, music should be at the center of that identity.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-27148-8_3

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DOI: 10.1057/9781137271488_3

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