Hit Brands

Daniel M. Jackson, Richard Jankovich, Eric Sheinkop and David Marcus

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2013
ISBN: 978-1-137-27148-8
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Chapters in this book:

Ch 1 Introduction

Daniel M. Jackson, Richard Jankovich, Eric Sheinkop and David Marcus

Ch 2 The History of Music and Brand Relationships

Daniel M. Jackson, Richard Jankovich, Eric Sheinkop and David Marcus

Ch 3 Music as Identity

Daniel M. Jackson

Ch 4 Case Studies for Music as Identity

Daniel M. Jackson and David Marcus

Ch 5 Music as Engagement

Richard Jankovich

Ch 6 Case Studies for Music as Engagement

Richard Jankovich

Ch 7 Music as Currency

Eric Sheinkop and David Marcus

Ch 8 Case Studies for Music as Currency

Eric Sheinkop

Ch 9 The Future

Daniel M. Jackson, Richard Jankovich, Eric Sheinkop and David Marcus

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-27148-8

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http://www.palgrave.com/9781137271488

DOI: 10.1057/9781137271488

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