The Future

Daniel M. Jackson, Richard Jankovich, Eric Sheinkop and David Marcus

Chapter 9 in Hit Brands, 2013, pp 185-188 from Palgrave Macmillan

Abstract: Abstract IF YOU BELIEVE, AS WE DO, that people will continue to like music and that brands will remain important to our commercial culture, then it is natural that the relationships between music and brands will continue to develop and grow in the years ahead. How they will grow is not yet certain but we can make a few predictions based upon what is already visible.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-27148-8_9

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DOI: 10.1057/9781137271488_9

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