Music as Currency

Eric Sheinkop and David Marcus

Chapter 7 in Hit Brands, 2013, pp 121-155 from Palgrave Macmillan

Abstract: Abstract SINCE THE START OF THE 21st century, we’ve witnessed an onslaught of new technologies, companies and business models that although may provide different services, have been working congruently to produce a massive disruption in two industries which have always relied heavily on one another: music and advertising. During this time, nearly everything about how people communicate with one another, access information and arrive at purchasing decisions has evolved. This has tremendous implications for the current and future methods by which brands seek to reach their target demographics.

Keywords: Music Video; Music Industry; Disruptive Technology; Passion Point; Celebrity Endorsement (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-27148-8_7

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DOI: 10.1057/9781137271488_7

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