Mimesis And The Nexus Of Luxury Industry In India

Mukta Ramchandani

Chapter 14 in Global Luxury Trends, 2013, pp 201-208 from Palgrave Macmillan

Abstract: Abstract The proverb “First deserve, then desire” is not one that may comfortably be applied to the communication of brands in the luxury industry. As the world revolves around the spectrum of luxury industry and the consumers worldwide, we can relate how the communication of brands has been playing around, against this proverb. Many modes of communication are prevalent in the luxury and fashion industry, but there are certain hidden elements that strategically form the concrete stimuli of the luxury consumption.

Keywords: Fashion Industry; Luxury Consumption; Luxury Brand; Fashion Brand; Luxury Product (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-28739-7_15

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137287397

DOI: 10.1057/9781137287397_15

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().