Global Luxury Trends

Edited by Jonas Hoffmann and Ivan Coste-Manière

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2013
ISBN: 978-1-137-28739-7
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Chapters in this book:

Introduction

Jonas Hoffmann and Ivan Coste-Manière

On Luxury Strategizing

Jonas Hoffmann

Paths For The Emergence Of Global Chinese Luxury Brands

Jonas Hoffmann and Betina Hoffmann

Luxo Brasil And Osklen’S New Luxury

Jonas Hoffmann

Über Luxury: For Billionaires Only

Alessandro Quintavalle

Occupation Fashion Blogging: Relation Between Blogs And Luxury Fashion Brands

Rasa Stankeviciute

Engaging With The Luxury Consumer In China

Katrina Panchout

Luxury And Arts In China: The Island6 Case

Camille Jaganathen

Luxury Shopping Places In China

Joanna Chen

Perspectives On Luxury Operations In China

Yves R Lucky and Francesco Giliberti Birindelli

Luxury Consumer Tribes In Asia: Insights From South Korea

Bernard Cova and Tae Youn Kim

Luxury In Russia And In Countries Of Eastern Europe

Laurent Lecamp

Luxury In India: Seduction By Hypnotic Subtlety

Sandeep Vij

Polo As A Vehicle For Communicating Luxury

Ivan Coste-Manière, Anna Hoarau and Cedric Laforge

Mimesis And The Nexus Of Luxury Industry In India

Mukta Ramchandani

Tesla Motors, The Reinvention Of The Luxury Sports Car Industry

Daniela Milosheska

Why Buy Luxury? Insights From Consumer Research

Maureen Morrin

Elie Saab: Strategic Presence In The Digital Luxury Space

Rasa Stankeviciute

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-28739-7

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DOI: 10.1057/9781137287397

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