Über Luxury: For Billionaires Only

Alessandro Quintavalle

Chapter 4 in Global Luxury Trends, 2013, pp 51-76 from Palgrave Macmillan

Abstract: Abstract In the last quarter century the luxury industry has enjoyed incredible growth, increasing in size a good ten times during this very limited timeframe. On the one hand, an increasing population of wealthy people was a favorable condition for this expansion. On the other, the savvy introduction of new business models and brand-management techniques made it possible to broaden significantly the client base and appeal to it by offering a wide spectrumof new products and modes of consumption.

Keywords: Retail Price; Luxury Brand; Fine Wine; Harper Business; Luxury Market (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-28739-7_5

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DOI: 10.1057/9781137287397_5

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