Why Buy Luxury? Insights From Consumer Research

Maureen Morrin

Chapter 16 in Global Luxury Trends, 2013, pp 224-241 from Palgrave Macmillan

Abstract: Abstract This article reviews recent consumer research on what drives consumers to purchase (or not to purchase) luxury products. We discuss the various types of psychological processes, situational influences and individual differences that impact the decision to buy luxury goods and highlight a few gaps in the literature worthy of further investigation.

Keywords: Consumer Research; Luxury Good; Sensory Pleasure; Luxury Brand; Consumer Psychology (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-28739-7_17

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DOI: 10.1057/9781137287397_17

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