Conclusions

Caroline Oates, Fran Blumberg, Barrie Gunter and Mark Blades

Chapter 13 in Advertising to Children, 2014, pp 239-243 from Palgrave Macmillan

Abstract: Abstract During the last few years, advertising to children has grown increasingly complex and, to parents and other stakeholders, potentially more bewildering as the range of channels and methods used by marketers has broadened from traditional television advertising to sophisticated and, at times, subtle media such as advergames. What all the chapters in this book have indicated is that the marketing landscape has irrevocably changed and with that change, our understanding of children as audiences for marketing messages warrants reconsideration.

Keywords: Unhealthy Food; Kaiser Family Foundation; Persuasion Knowledge; Medium Literacy Education; Advertising Industry (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-31325-6_13

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DOI: 10.1057/9781137313256_13

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