Advertising to Children

Edited by Mark Blades, Caroline Oates, Fran Blumberg and Barrie Gunter

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
ISBN: 978-1-137-31325-6
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Chapters in this book:

Ch 1 Introduction

Barrie Gunter, Caroline Oates, Fran Blumberg and Mark Blades

Ch 2 Do Very Young Children Understand Persuasive Intent in Advertisements?

Moondore Ali and Mark Blades

Ch 3 The Development of Children’s Scepticism About Advertising

Maria T. Chu, Mark Blades and Jane Herbert

Ch 4 Commercial Food Promotion to Children

Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham and Jason C. G. Halford

Ch 5 Alcohol Advertising and Young People

Barrie Gunter

Ch 6 Advertising to Children in China

Kara Chan

Ch 7 Parents’ Beliefs About, and Attitudes Towards, Marketing to Children

Caroline Oates, Nicki Newman and Athanasia Tziortzi

Ch 8 The Family’s Role in Children’s Interpretation of Advertising

Moniek Buijzen

Ch 9 Linkages Between Media Literacy and Children’s and Adolescents’ Susceptibility to Advertising

Fran C. Blumberg, Jessica M. Williams and Brian Kelley

Ch 10 Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children Without their Conscious Awareness

Laura Owen, Charlie Lewis and Susan Auty

Ch 11 Young Children’s Ability to Identify Advertisements on Television, Web Pages and Search Engine Web Pages

Shiying Li, Megan Pickering, Moondore Ali, Mark Blades and Caroline Oates

Ch 12 The Influence of Advergames on Children’s Consumer Choices and Behavior

Amanda E. Staiano and Sandra L. Calvert

Ch 13 Conclusions

Caroline Oates, Fran Blumberg, Barrie Gunter and Mark Blades

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-31325-6

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DOI: 10.1057/9781137313256

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