Young Children’s Ability to Identify Advertisements on Television, Web Pages and Search Engine Web Pages

Shiying Li, Megan Pickering, Moondore Ali, Mark Blades and Caroline Oates

Chapter 11 in Advertising to Children, 2014, pp 199-217 from Palgrave Macmillan

Abstract: Abstract In this chapter we will consider children’s ability to distinguish an advertisement in different contexts, on television and on web pages. By ‘distinguish’ we mean not only the ability to identify an advertisement but also the ability to avoid mistaking something else (e.g., a television programme) as an advertisement.

Keywords: Search Engine; Television Programme; Television Advertisement; Search Result Page; Contemporary Child (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-31325-6_11

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DOI: 10.1057/9781137313256_11

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