Do Very Young Children Understand Persuasive Intent in Advertisements?

Moondore Ali and Mark Blades

Chapter 2 in Advertising to Children, 2014, pp 17-37 from Palgrave Macmillan

Abstract: Abstract Advertising is a ubiquitous part of children’s lives. Children are exposed to advertisements on a range of media platforms, such as television, print, and the Internet (American Academy of Pediatrics, 2006; Buckingham, 2009; Kunkel et al., 2004; Kunkel, 2001; Moore, 2004; Moore & Lutz, 2000; Moses & Baldwin, 2005). Television is still one of the primary advertising media used to reach children (Buckingham, 2009), probably because of children’s increased access to their own television (Rideout, Foehr & Roberts, 2010).

Keywords: Model Task; Verbal Task; Television Advertising; Milk Drink; Advertise Product (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-31325-6_2

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DOI: 10.1057/9781137313256_2

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