The Rise of the Indian Female Luxury Consumer

Glyn Atwal, Soumya Jain and Douglas Bryson

Chapter 9 in Luxury Brands in Emerging Markets, 2014, pp 105-116 from Palgrave Macmillan

Abstract: Abstract The Hindu religion comprises millions of female gods. Each goddess has her own identity, portraying various emotions and aspects of a woman, which can often surprise the Western eye. Let us take the example of Goddess Durga, who is portrayed riding a lion which represents power, will, and determination. This expression of dominance is in contrast to the femininity of the Goddess Lakshmi, who is a symbol of fortune, wealth, and prosperity.

Keywords: Indian Woman; Compound Annual Growth Rate; Luxury Brand; Professional Class; Boston Consult Group (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-33053-6_10

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DOI: 10.1057/9781137330536_10

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