Luxury Brands in Emerging Markets

Edited by Glyn Atwal and Douglas Bryson

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
ISBN: 978-1-137-33053-6
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Chapters in this book:

Introduction

Glyn Atwal and Douglas Bryson

Understanding the Brazilian Luxury Consumer

Claudio Diniz, Glyn Atwal and Douglas Bryson

Novel Luxury: Made in Brazil

Jonas Hoffmann

The Cultural Construction of Brazilian Bodies and Status

Nacima Ourahmoune, Bernardo Figueiredo and Pilar Rojas

How History, Culture, and Demography Drive Luxury Consumption in Russia

Irina Kulikova and Frédéric Godart

Distribution Options and Consumer Profiles in the Russian Luxury Market

Daria Yadernaya

The Idiosyncrasies of Luxury Consumption in Russia

Paul Sanders and Paulina Tsimakhovich

The Luxury Landscape in India: Consequences for the Wine Sector

Kartik Dave, Glyn Atwal and Douglas Bryson

From Local Taste to Luxury Experience: Insights into Culinary Distinction

Nilanjana Sinha, Himadri Roy Chaudhuri and Sitanath Mazumdar

The Rise of the Indian Female Luxury Consumer

Glyn Atwal, Soumya Jain and Douglas Bryson

Drivers of China’s Desire for Luxury and Consequences for Luxury Brands

Frédéric Godart and Yue Zhao

The Evolution of Luxury Consumption in China

Serena Rovai

Connecting with the Chinese Consumer

Kunal Sinha

Luxury in China: The End of Bling

Ben Cavender, Kevin Arslanian and Conlyn Chan

Luxury Brands and Deriving Fashion Meanings in a Media Context in Hong Kong

Tommy Tse and Len Tiu Wright

China: Incubator of Luxury’s New Business Models

Michel Gutsatz

Towards a Definition of Authentic African Luxury: Luxe Ubuntu

Swaady Martin-Leke and Elizabeth Ellis

Afro Luxe: The Meaning of Luxury in South Africa

Inka Crosswaite

Going beyond Misconceptions: Avoiding Pitfalls on the Route to Sustainable Growth

Douglas Bryson and Glyn Atwal

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-33053-6

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DOI: 10.1057/9781137330536

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