Connecting with the Chinese Consumer

Kunal Sinha

Chapter 12 in Luxury Brands in Emerging Markets, 2014, pp 135-147 from Palgrave Macmillan

Abstract: Abstract Consumption of luxury in China is not a recent phenomenon. The emperors of China lived luxurious lifestyles that were rivalled only by the Bourbons of France, the Romanovs of Russia, the Habsburgs of Austria, and the Mughals of India. As Hays (2008) noted, ‘Imperial clothes were made with silk, gold, silver, pearls, jade, rubies, sapphires, coral, lapis lazuli, turquoise, agate, various kinds of fragrant woods, kingfisher feathers and thread made from peacock feathers.’

Keywords: Luxury Good; Chinese Consumer; Female Entrepreneur; Luxury Consumption; Luxury Brand (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-33053-6_13

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DOI: 10.1057/9781137330536_13

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