Principle 3 — Start from Where You Are

Simon Bridge and Cecilia Hegarty
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Simon Bridge: University of Ulster
Cecilia Hegarty: PLATO EBR

Chapter 10 in Beyond the Business Plan, 2013, pp 97-101 from Palgrave Macmillan

Abstract: Abstract Start from where you are and go in the direction you want to go. Like the other principles, following this one is not compulsory — but it is sensible. Successful entrepreneurs often maximise their chances of success by developing ideas in areas in which they have some training and/or knowledge, some experience and some relevant contacts.

Date: 2013
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DOI: 10.1057/9781137332875_10

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