Beyond the Business Plan

Simon Bridge and Cecilia Hegarty
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Simon Bridge: University of Ulster
Cecilia Hegarty: PLATO EBR

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2013
ISBN: 978-1-137-33287-5
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Chapters in this book:

Ch 1 The Purpose of This Book

Simon Bridge and Cecilia Hegarty

Ch 2 Business Plans — Why Are They Advocated?

Simon Bridge and Cecilia Hegarty

Ch 3 Are Business Plans Appropriate?

Simon Bridge and Cecilia Hegarty

Ch 4 Business Plans Are Not the Only Option

Simon Bridge and Cecilia Hegarty

Ch 5 Enterprise and Exploration

Simon Bridge and Cecilia Hegarty

Ch 6 A Guide for Explorers?

Simon Bridge and Cecilia Hegarty

Ch 7 The Starting Point: Understanding How to Explore

Simon Bridge and Cecilia Hegarty

Ch 8 Principle 1 — An Enterprise Is a Means, Not an End

Simon Bridge and Cecilia Hegarty

Ch 9 Principle 2 — Don’t Commit More than You Can Afford to Lose

Simon Bridge and Cecilia Hegarty

Ch 10 Principle 3 — Start from Where You Are

Simon Bridge and Cecilia Hegarty

Ch 11 Principle 4 — Carry Out Reality Checks and Make Appropriate Plans

Simon Bridge and Cecilia Hegarty

Ch 12 Principle 5 — The Only Reliable Test Is a Real One

Simon Bridge and Cecilia Hegarty

Ch 13 Principle 6 — Get Started and Get Some Momentum

Simon Bridge and Cecilia Hegarty

Ch 14 Principle 7 — Accept Uncertainty

Simon Bridge and Cecilia Hegarty

Ch 15 Principle 8 — Look for Opportunities

Simon Bridge and Cecilia Hegarty

Ch 16 Principle 9 — Build and Use Social Capital

Simon Bridge and Cecilia Hegarty

Ch 17 Principle 10 — Acquire the Relevant Skills

Simon Bridge and Cecilia Hegarty

Ch 18 Following the Principles

Simon Bridge and Cecilia Hegarty

Ch 19 Striking a Balance

Simon Bridge and Cecilia Hegarty

Ch 20 Comparing Approaches

Simon Bridge and Cecilia Hegarty

Ch 21 Some Reflections and Implications

Simon Bridge and Cecilia Hegarty

Ch 22 Postscript — The Relevance of Exploring

Simon Bridge and Cecilia Hegarty

Ch 23 Supplementary Information

Simon Bridge and Cecilia Hegarty

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DOI: 10.1057/9781137332875

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