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Simon Bridge and Cecilia Hegarty
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Simon Bridge: University of Ulster
Cecilia Hegarty: PLATO EBR

Chapter 23 in Beyond the Business Plan, 2013, pp 215-253 from Palgrave Macmillan

Abstract: Abstract This part of the book provides supplementary information on a number of issues or aspects of enterprise potentially relevant for new venture explorers. In some cases the aspect is mentioned or alluded to earlier in the book, but in a situation where providing fuller information about it might interrupt the flow of the relevant chapter. In other cases the issue is not mentioned earlier, but some people might nevertheless have expected to see it — so it is outlined in this section together with reasons for its earlier omission. The issue/aspects are: Behavioural economics Causation and effectuation Caution — and proceeding cautiously Legal structures New venture terminology Social capital Social enterprises Traits Additional aspects Elevator pitch Idea + Know-How + Know-Who Market research Mentors Sales forecasts in business plans The starting point

Keywords: Social Capital; Small Business; Market Research; Physical Capital; Social Enterprise (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-33287-5_23

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DOI: 10.1057/9781137332875_23

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