Principle 10 — Acquire the Relevant Skills
Simon Bridge and
Cecilia Hegarty
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Simon Bridge: University of Ulster
Cecilia Hegarty: PLATO EBR
Chapter 17 in Beyond the Business Plan, 2013, pp 159-163 from Palgrave Macmillan
Abstract:
Abstract Whatever your enterprise is, it is likely that you will need some skills if you are to realise it successfully. Just as an animal needs food to sustain its life and to enable it to grow, so an enterprise needs resources, or the money with which to buy them, if it is to survive to achieve its purpose (see Principle 1). Those resources, or that money, are generally obtained by trading with others by supplying something they want in exchange. Even a charity soliciting donations is providing its donors with a clean conscience and/or a sense of having made a beneficial contribution.
Keywords: Social Capital; Successful Running; Production Ability; Business Context; Successful Delivery (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-33287-5_17
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DOI: 10.1057/9781137332875_17
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