Principle 6 — Get Started and Get Some Momentum

Simon Bridge and Cecilia Hegarty
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Simon Bridge: University of Ulster
Cecilia Hegarty: PLATO EBR

Chapter 13 in Beyond the Business Plan, 2013, pp 119-130 from Palgrave Macmillan

Abstract: Abstract If you are hesitant about starting your new venture you can probably always find a good reason for postponing it — but that way you won’t actually make any progress. Putting off something about which they are apprehensive is a common reaction by many people. It is a bit like going for a swim in cold water — once you are in it seems great but the expected shock of making the first move into the water can be an obstacle (see Illustration 13.4). So the principle is, once you have done the sensible prior checks, don’t hesitate but get into it. Once you have achieved even a small amount it can provide a sense of achievement and the encouragement that comes from that. Once you have started your venture the momentum you gain will help you to surmount difficulties. If you haven’t started, difficulties will only add further delay to your start.

Date: 2013
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DOI: 10.1057/9781137332875_13

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