Comparing Approaches

Simon Bridge and Cecilia Hegarty
Additional contact information
Simon Bridge: University of Ulster
Cecilia Hegarty: PLATO EBR

Chapter 20 in Beyond the Business Plan, 2013, pp 179-192 from Palgrave Macmillan

Abstract: Abstract Chapter 4 acknowledges that there are a number of guides available for different types or aspects of the start-up process. However, it also indicates that these guides are generally not as widely applicable as is claimed for the business plan or proposed for the exploration alternative. It is therefore on these two approaches that this chapter is focussed — first to highlight their differences and their relevant criteria and then to indicate their advantages and disadvantages. But to start that comparison here is a summary of their key features.

Keywords: Market Research; Business Plan; Exploration Approach; Good Route; Predetermined Path (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-33287-5_20

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137332875

DOI: 10.1057/9781137332875_20

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().