Are Business Plans Appropriate?

Simon Bridge and Cecilia Hegarty
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Simon Bridge: University of Ulster
Cecilia Hegarty: PLATO EBR

Chapter 3 in Beyond the Business Plan, 2013, pp 27-40 from Palgrave Macmillan

Abstract: Abstract The previous section described how the business plan has become the standard advice given by business professionals to anyone starting a new venture. The business plan approach, it seems, has achieved this dominance in professional thinking because it helps business professionals with their agenda and accords with their understanding of business, and because such professionals appear to see no alternatives. But the relevance and usefulness of business plans for new small businesses are now being challenged.

Keywords: Small Business; Market Research; Business Plan; Entrepreneurship Teaching; Business Professional (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-33287-5_3

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DOI: 10.1057/9781137332875_3

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