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Principle 8 — Look for Opportunities

Simon Bridge and Cecilia Hegarty
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Simon Bridge: University of Ulster
Cecilia Hegarty: PLATO EBR

Chapter 15 in Beyond the Business Plan, 2013, pp 141-145 from Palgrave Macmillan

Abstract: Abstract It has been said that ‘there is a saying among prospectors: “go out looking for one thing and that’s all you’ll ever find”’.1 It is therefore important to keep looking out for opportunities, opportunities either to do things better or to do better things. As Illustration 7.2 indicates, in exploration the unexpected often happens and some avenues tried turn out not to be as productive as might have been hoped. However, the sensible explorer knows that several avenues should be tried — and that some of these may not be revealed until the venture is under way. One feature of the future being uncertain is that unexpected opportunities can arise or be revealed, and the new venture explorer should look out for such contingencies: whether they are opportunities for new products or services, new customers, new markets or new partnerships. However, this principle asserts not just that there is a possibility of finding new opportunities, but that this is actually what explorers do — they actively search out new possibilities and assess them.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-33287-5_15

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DOI: 10.1057/9781137332875_15

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