Introduction: Research Purpose, Methodology and Contribution

Andrea Perna and Enrico Baraldi
Additional contact information
Andrea Perna: Uppsala University
Enrico Baraldi: Uppsala University

Chapter 1 in CRM Systems in Industrial Companies, 2014, pp 1-10 from Palgrave Macmillan

Abstract: Abstract This introductory chapter starts by defining our research context (B2B relationships and CRM) and our research purpose (Section 1.1). Then, we briefly introduce our theoretical frame and more specific research questions (Section 1.2). We also provide details of the methodology behind our study (Section 1.3) and position it by specifying our contribution (Section 1.4). We conclude the chapter by presenting the outline of the rest of the book (Section 1.5).

Keywords: Industrial Company; Customer Relationship Management; Customer Relationship; Seller Relationship; Industrial Market (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-33566-1_1

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137335661

DOI: 10.1057/9781137335661_1

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().