CRM Systems in Industrial Companies

Andrea Perna and Enrico Baraldi
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Andrea Perna: Uppsala University
Enrico Baraldi: Uppsala University

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
ISBN: 978-1-137-33566-1
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Chapters in this book:

Ch 1 Introduction: Research Purpose, Methodology and Contribution

Andrea Perna and Enrico Baraldi

Ch 2 Customer Relationships in Industrial Networks

Andrea Perna and Enrico Baraldi

Ch 3 Connecting IT Systems, Users and Organizations

Andrea Perna and Enrico Baraldi

Ch 4 CRM, Its Roots in Management Studies and Recent Research Trends

Andrea Perna and Enrico Baraldi

Ch 5 Conceptualizing CRM as an Interacting Resource

Andrea Perna and Enrico Baraldi

Ch 6 Introducing CRM in an Industrial Company: The Case of the Loccioni Group

Andrea Perna and Enrico Baraldi

Ch 7 Adopting and Using CRM at the Loccioni Group

Andrea Perna and Enrico Baraldi

Ch 8 Managing Six Important Customer Relationships: Loccioni’s KAMs and CRM

Andrea Perna and Enrico Baraldi

Ch 9 Case Analysis: The Embedding and Effects of CRM at Loccioni

Andrea Perna and Enrico Baraldi

Ch 10 Conclusions: Results, Managerial Implications and a Research Agenda

Andrea Perna and Enrico Baraldi

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-33566-1

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DOI: 10.1057/9781137335661

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