Conclusions: Results, Managerial Implications and a Research Agenda

Andrea Perna and Enrico Baraldi
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Andrea Perna: Uppsala University
Enrico Baraldi: Uppsala University

Chapter 10 in CRM Systems in Industrial Companies, 2014, pp 209-220 from Palgrave Macmillan

Abstract: Abstract In this chapter we first summarize and discuss the results of our research (Section 10.1) and its contribution (Section 10.2). We then derive from our results a set of managerial implications for firms who aim to implement and use CRM (Section 10.3). The chapter concludes with the formulation of a further research agenda about CRM (Section 10.4).

Keywords: Managerial Implication; Industrial Company; Manage Customer Relationship; Customer Relationship; Concrete Effect (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-33566-1_10

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DOI: 10.1057/9781137335661_10

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