Factoring Risk and Uncertainty

Wolfgang Messner
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Wolfgang Messner: MYRA School of Business, GloBus Research

Chapter 6 in Making the Compelling Business Case, 2013, pp 238-324 from Palgrave Macmillan

Abstract: Abstract Risk is a part of every business activity, in fact of every human endeavor. It is something virtually all human beings dislike and would want to wish away, if only they could. The old Romans dealt with it by worshiping Fortuna, the goddess of randomness and the personification of luck in the Roman religion (see Figure 6.1). Fortuna was not always positive; she was also doubtful (Fortuna Dubia), could be “fickle fortune” (Fortuna Brevis), or could mean downright evil luck (Fortuna Mala, Atrox Fortuna). As such she claimed the young lives of Emperor Augustus’ two hopeful grandsons Gaius and Lucius, educated to take up princely roles in the Roman Empire.1

Keywords: Cash Flow; Investment Decision; Scenario Analysis; Business Case; Uncertainty Avoidance (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-34057-3_6

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DOI: 10.1057/9781137340573_6

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