Factoring Strategic Flexibility

Wolfgang Messner
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Wolfgang Messner: MYRA School of Business, GloBus Research

Chapter 7 in Making the Compelling Business Case, 2013, pp 325-347 from Palgrave Macmillan

Abstract: Abstract Rapid business changes, risk, and uncertainties produce an increasing need for corporate flexibility, adaptability, and scalability; thus they have traditionally been viewed negatively in a corporate environment. In today’s business world, accomplishing an audacious strategic corporate goal can no longer be achieved by protecting the status quo, but only by clear-headed calm execution based on extensive preparation. 1 Flexibility needs to be built into the strategic investment process so that organizations have the capability and preparedness to identify major changes in their external environment to which they can respond with new courses of action by quickly committing resources.2

Keywords: Real Option; Customer Relationship Management; Real Estate Market; Market Uncertainty; Exercise Price (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-34057-3_7

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DOI: 10.1057/9781137340573_7

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