Conclusion

Aradhna Krishna

Chapter Chapter 7 in Customer Sense, 2013, pp 151-168 from Palgrave Macmillan

Abstract: Abstract In the opening section of this book, I discussed the concept of sensory imagery, asking you to imagine a number of different scenarios to get a feel for how thoroughly you could imagine various scenarios involving your senses. Instead of being that specific to each sense, I’m now going to ask a more general question. Imagine a casino. What sensory attributes come to mind? What pictures do you see? What sounds do you hear? What aromas do you smell? What surfaces do you touch? What foods or drinks do you taste? It turns out that casinos are perfect examples of an environment that is carefully controlled to stimulate every one of your senses. The longer people play, the more money the house makes, so it’s no wonder that casinos have worked very hard to perfect the sights, sounds, scents, tastes, and feelings their patrons encounter. The only mystery lies in discerning the specific effects of each cue.

Keywords: Sensory Experience; Slot Machine; Haptic Interaction; Taste Experience; Taste Strip (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-34605-6_7

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DOI: 10.1057/9781137346056_7

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