Customer Sense

Aradhna Krishna

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2013
ISBN: 978-1-137-34605-6
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Chapters in this book:

Ch Chapter 1 Introduction: What Is Sensory Marketing?

Aradhna Krishna

Ch Chapter 2 Vision

Aradhna Krishna

Ch Chapter 3 Audition

Aradhna Krishna

Ch Chapter 4 Smell

Aradhna Krishna

Ch Chapter 5 Taste

Aradhna Krishna

Ch Chapter 6 Touch

Aradhna Krishna

Ch Chapter 7 Conclusion

Aradhna Krishna

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-34605-6

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http://www.palgrave.com/9781137346056

DOI: 10.1057/9781137346056

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