Making it Work: Campaign Management

Mike Clayton

Chapter Chapter 9 in The Influence Agenda, 2014, pp 197-217 from Palgrave Macmillan

Abstract: Abstract I have oft en felt that the secret to success in any endeavour is ‘intelligent persistence’ — the quality of keeping working at something important, but in a way that constantly reviews the efficacy of what you are doing and makes adjustments accordingly. This is what campaign management is all about.

Keywords: Stakeholder Engagement; Loss Statement; Engagement Process; Balance Scorecard; Plan Step (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-35585-0_11

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DOI: 10.1057/9781137355850_11

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